A diary of an experiment in social entrepreneurship

In the Name of Love

Reposted with permission from http://www.obsessedwithconformity.com because I wholeheartedly endorse pouring love into the universe.

IStock_000005343680XSmallIf there’s one thing all humans know from the moment we emerge from the womb, it’s that Love is good. It’s as clear and simple at that point in our lives as breathing. As we get older, however, the idea of Love morphs into different things for each of us. For some, Love turns into a lust for power or sex or money or electronics or religion or politics or…you get the picture. But this post isn’t about your personal definition of Love. It’s about the word Love.

When you consider how many songs, poems, paintings, movies, etc. were created with the idea of Love as its core concept, most of us can agree that this one little word has a pretty huge impact on us. On all of us. Across cultures.

So we’re proposing a test. On April 4, 2009 (a Saturday), we all post “I Love You” in our social media circles JUST ONCE to see if this innocuous little sentence can have a positive impact on people – and SM as a whole. No, we’re not asking you to say you Love Social Media, or Facebook, or Twitter or even your mother for that matter. And we’re not asking you to endorse any religion, ethnicity, brand, holiday or any other possible reason you could conjure. We’re just asking you to post “I Love You” once in one of your social media streams.  In Facebook as a status, in Twitter as a post, hell – you can even post it in Linkedin if you want (it’s a Saturday, so no one is going to think any less of you for spreading such a positive message).

Why? Because with all of the shit in the world today we are curious to see whether Love can still conquer all. Especially considering how Social Media is connecting people around the world at the fastest rate in history. Isn’t our universal humanism based in Love? Imagine the result of the combination of SM and Love. Wow.

We do not seek to own this endeavor in any way. So please, take this concept and run with it. After all, you can’t really copyright Love. The only profit we seek is to look into our Social Media stream and see hundreds or thousands of people sharing an emotion that we were all born with – and to remind each other that Love is still the most powerful force on earth.

Among thousands of others, U2 wrote a song about Love for Dr. Martin Luther King Jr. It just so happens that April 4 is the anniversary of Dr. King’s assassination. Again, this initiative is not an endorsement of any group, ethnicity or religion. But it’s a damn fine coincidence to spread Love on a day that’s scarred with hate.

Join us. After all, there is no downside. I Love You.

Let's see if 10 characters can change the world. Join the event on Facebook.



Lyrics to ‘Pride (In the Name of Love)’ by U2

One man come in the name of love
One man come and go
One man come, he to justify
One man to overthrow

In the name of love
What more in the name of love
In the name of love
What more in the name of love

One man caught on a barbed wire fence
One man he resist
One man washed on an empty beach.
One man betrayed with a kiss

In the name of love
What more in the name of love
In the name of love
What more in the name of love

(nobody like you…)

Early morning, April 4
Shot rings out in the Memphis sky
Free at last, they took your life
They could not take your pride

In the name of love
What more in the name of love
In the name of love
What more in the name of love
In the name of love
What more in the name of love…

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